Sore Eye Sudsmas Returns December 10th!

soreeyessudsmasbannerCome celebrate the holidays! You have supported me all year and this is my chance to give back to you by throwing a great party at one of the most exceptional breweries in our city, Societe Brewing! Bring non-perishable food to donate to the food drive. Our food drive bolsters Societe Brewings’s Annual food drive. San Diego Food Bank will be the benefactor, so your help is staying right here in SD! RSVP here!

Most Needed Food Items:
Canned Chicken & Tuna, Dry & Canned Beans, Cereal, Rice, Nuts & Seeds, Peanut Butter, Canned Soup, Canned & Dried Fruit, Canned Vegetables, Powdered Milk, and Infant Formula
Nutritional Choices:
Tuna in Water, Low-Sodium Canned Beans, Low-Sugar Whole Grain Cereal, Brown & Wild Rice, Unsalted Almonds, Low-Sodium & Low-Fat Canned Soup, Flax Seeds, No Sugar Added Peanut Butter, Canned Fruit in Water or Juice, Low-Sodium & No Salt Added Canned Vegetables, and Low & Non-fat Powdered Milk
We are unable to accept: Glass jars or homemade food products.
urchinA big shout out of gratitude to San Diego Scale Company for providing a large scale to make weigh in much faster this year! We brought in 1,350 pounds of food last year and I know we can smash that record this year! (Food donation is not required, at all, however, shame and ridicule will fall upon those that think helping others isn’t cool – yes, you have to be there to win any prizes) We will have many giveaways and other incentives to encourage you to bring in as much food as possible! If (no, when!) we bring in 2000 lbs of food, the amazing folks at Societe Brewing Company will put on the only keg of The Urchin in existence! Yes, that’s right, draft pours of one of the most anticipated sours of the year, when we cross a ton of food!
To help encourage you to dig deep into your heart and donate everything you can, the first 12 people that bring in 100lbs of food (or more) will instantly receive a ticket to next year’s Mission Valley Craft Beer and Food Festival!
Let’s have some fun while helping out our fellow San Diegans!
Our grand prize, for one seriously lucky person, will be a dinner for 6 people (I hope you have 5 friends!) cooked in your home by the legendary Hanis Cavin of Carnitas Snack Shack! That’s valued at over $500.00 folks!
Not able to make the party? You can still support the food drive by dropping off your donation at the Alpine Beer Company Tasting Room, Beerfish , Intergalactic Brewing Company , 2kids Brewing Company , Thorn St. Brewery, Bitter Brothers Brewing Co. , and Burning Beard Brewing !

Other prizes include:

A gift certificate from SDSU Professional Certificate in the Business of Craft Beer for the Exploring Craft Beer course. ($300 value)

Beer tasting for 4 people paired with appetizers from The Brew Project ($200 value)

VIP private tour and guided tasting for 4 people from White Labs

Hydroflask growler with a small gift card from Port Brewing Co / The Lost Abbey – there’s 2 of these!

Tank, handkerchief, beanie, socks and a pin from Hoppy Beer Hoppy Life

A Sexy Brewer’s Calender from What’s On Draft?

Untold awesomeness from the following amazing people:

The HomebrewerThree B ZineBurning Beard BrewingSecond Chance Beer CompanyBine & Vine Bottle ShopCRAFT BEERDThorn St. BreweryDylan BrownOne Wild Life

Bring a wrapped gift ($15 maximum value) to participate in the Secret “Holiday Guy That’s Not Specific” gift exchange. Cannot be alcohol – think funny, weird or random.
Contests for best holiday costume and ugliest holiday sweater! (possibly more!)
Ready for the best part? It’s free for the the best followers on Earth!
Feel free to invite all your friends in Facebook.
Want to donate a gift to help out the San Diego Food Bank? Want to help collect donations of food from your work or other organization? Email me at
Many more details to follow as we approach the event date, I know December fills up quick!

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