Thank You! Sore Eye Sudsmas was a resounding success!


You did it! You helped me smash this year’s goal of collecting 5,000 lbs of food for the San Diego Food Bank and I’m beyond grateful to every single person that helped make it possible by donating money, food, time or all the above!

Sore Eye Sudsmas, in its 4th year of being part of Societe Brewing’s month long food drive, has now far eclipsed what I thought would ever be possible. I’m humbled by the generosity of the indie beer industry and community here in San Diego, and extremely touched by the amount of help we provided those in need.

The final total of food donated to the SD Food Bank at Sore Eye Sudsmas was an amazing 5,631 lbs!

We brought in 2,058 lbs more than last year, marking the second year in a row we’ve increased by a ton over the previous year. I have no idea how we’ll surpass this (I said that last year too though) total next year.

I could not have done this alone, I had a lot of help. Big thank yous to Chris Bush, Amy June, and Dante Fraioli who helped me distribute food collection containers and signage on November 11th. Big thank yous to Mobile West Canning, Brown Bag Beverage, Chris Prell, Carol Taddeo, What’s On Draft, Katie Earl, Greg Littrell, Esthela Ojeda, Casey Grounds, and Tom Pritchard (from 3B Zine) for helping me with food pickups and purchasing.

Thirdly (is that even English?), another round of giant thank yous to all the businesses that participated by being a collection location! This part of the drive brought in more than 1700 lbs! They were: Alpine Brewing Tasting Room, 32 North, Green Flash, Pariah, Eppig, Longship, Rouleur, Hess (all 3 locations!), Plan 9 Alehouse, Second Chance (both locations!),Thr3e Punks, Groundswell (both locations!), Lost Abbey/Port, Thorn (both locations!), Burgeon, Arcana, Savagewood, County Wide/Tap CraftToolbox Seven Caves, The Homebrewer/Home Brew Co.  Pizza Port (Bressi Ranch), and Rip Current !

The triangle of Sudsmas donations broke down like this, 1884 lbs of food purchased from Cost Co. (photo above) with $794.00 donated! 1755 lbs of food dropped off at the 28 collection locations listed above! A staggering 1992 lbs brought in by the attendees of the Sore Eye Sudsmas party!

I only have one more thing to say, thank you, Thank You, THANK YOU!

Sore Eye Sudmas 4

Come celebrate the holidays! You have supported me all year and this is my chance to give back to you by throwing a great party at one of the most exceptional breweries in our city, Societe Brewing!

Bring non-perishable food to donate to the food drive. This event is part of Societe Brewings’s amazing, annual food drive. San Diego Food Bank will be the benefactor, so your help is staying right here in SD!

 

You can donate through PayPal by clicking here! Every cent will be directly converted into food for the San Diego Food Bank.

This year we have 27 locations throughout San Diego County currently collecting food! Alpine Brewing Tasting Room, 32 North, Green Flash, Pariah, Eppig, Longship, Rouleur, Hess (all 3 locations!), Plan 9 Alehouse, Second Chance (both locations!),Thr3e Punks, Groundswell (both locations!), Lost Abbey/Port, Thorn (both locations!), Burgeon, Arcana, Savagewood, County Wide/Tap CraftToolbox Seven Caves, The Homebrewer/Home Brew Co. and Rip Current San Marcos! Collection bins are at all the above locations until December 8th.

You can donate through PayPal by clicking here! Every cent will be directly converted into food for the San Diego Food Bank.

RSVP for the actual party on December 9th at Societe Brewing at 5pm! There will be tons of giveaways; win a prize for wearing the ugliest holiday sweater. You’ll receive an entry into the raffle just for showing up and a bonus entry for every 50lbs of food donated at Sudsmas. When we match last years total of 3,573 lbs, all attendees will be able to purchase all Societe merchandise for 50% off until the end of the party! More importantly, when we cross this year’s goal of 5,000lbs, Societe will put a keg of The Patriarch – a Feral Boysenberry Ale! (You’ve never had or heard of that one, no one has!)

Most Needed Food Items:

Canned Chicken & Tuna, Dry & Canned Beans, Cereal, Rice, Nuts & Seeds, Peanut Butter, Canned Soup, Canned & Dried Fruit, Canned Vegetables, Powdered Milk, and Infant Formula

Nutritional Choices:

Tuna in Water, Low-Sodium Canned Beans, Low-Sugar Whole Grain Cereal, Brown & Wild Rice, Unsalted Almonds, Low-Sodium & Low-Fat Canned Soup, Flax Seeds, No Sugar Added Peanut Butter, Canned Fruit in Water or Juice, Low-Sodium & No Salt Added Canned Vegetables, and Low & Non-fat Powdered Milk

We are unable to accept: Glass jars or homemade food products

Ready for the best part? It’s free for the the best people on Earth, all of you!

Want to donate a gift for the raffle to help out the San Diego Food Bank? Email me at brian@soreeyesports.com

Oatmeal Stout from Benchmark is the 5th Annual Sore Eye Cup Champion!

Benchmark Brewing wins the Sore Eye Cup with Oatmeal Stout!Last Saturday, at Quad AleHouse, nearly one hundred people witnessed history as Oatmeal Stout from Benchmark Brewing Company was crowned the champion of the 5th Annual Sore Eye Cup! The ravenous, San Diego indie beer fans and industry members, were elated to see Matt and Rachael (owners of Benchmark, pictured above) drink from the mighty depths of the new Cup!

Benchmark, who’s motto is “Beer flavored beer!”, has placed highly in past years and I am beyond stoked they finally took home the Cup! Here’s the official description of Oatmeal Stout:

Rich and creamy, this beer is a mouthful that can satisfy any beer lover. The flavor is chocolaty, roasty, and reminiscent of coffee with cream. The oatmeal provides a luscious body while the roasted character helps create a clean finish. This stout has been called “life changing” and at 4.8%ABV you can tuck in.

Located at 6190 Fairmount Avenue Suite G. San Diego, CA 92120, just a few blocks from Home Depot, with big “Craft Beer Here” flags at their driveway, their tasting room is an inviting atmosphere to enjoy all their excellent offerings. Follow them on Facebook, Twitter, or Instagram to stay up to date and watch out for details of their soon to be Bay Park tasting room! Visit them soon for your chance to see the Sore Eye Cup in all its glory.

Thank you Quad AleHouse for being a great host of the party! An even bigger thank you to TapCraft LLC for being this year’s sponsor!

Want to see video of the announcement? Of course you do! the Union Tribune was onsite and blasted it out on Facebook live, click here!

Another thank you to Tim Stahl , who took all the photos featured in this article and gallery! I really it appreciate man!

One final congratulations to Benchmark Brewing, you have all the glory and prestige I can bestow upon an amazing indie beer brewery for one entire year!

5th Annual Sore Eye Cup Finalists!

Ladies and gentlemen, I give you, the Sore Eye Cup finalists for 2017!

Clever Hoppy Name & Mulligan from Second Chance
Freight Damage from Division 23
Clearly Juice from Pariah
Windows Up from Alpine
Chasing Citra from Resident
Oatmeal Stout from Benchmark
Aurora Hoppyalis from Karl Strauss
Hop-Fu! from North Park
Dankness Visible from Burning Beard

Come out to the announcement party on Saturday at Quad Alehouse for your chance some amazing prizes and to find out who wins this year’s Sore Eye Cup!

5th Annual Sore Eye Cup Vote Down!

Welcome to the vote down of the 5th Annual Sore Eye Cup. You’ll be choosing the ten finalist beers that will actually be judged, blindly, by our panel.

You can vote for up to 5 beers, daily (technically, each time you vote, you’re blocked for 22 hours) through July 22nd! RSVP for the announcement party on August 5th at Quad AleHouse!

Who will be named the best, regularly produced, San Diego Indie Beer for 2017?

Voting has closed. Thank you to all that participated in this year’s vote down! The finalists will be announced on August 1st in anticipation of the Sore Eye Cup party on August 5th!